Link Development Services

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“What is link popularity, and why do I need links when I have optimized my site according to major search engines and placed all the right keywords at the right places?” To get an answer to this question, you just have to do one thing, that is, select the most appropriate keyword that describes your site, and search it in a popular search engine. Now, carefully scrutinize the search engine end-result pages. Does your site appear in the first two or three search result pages? If your answer is ‘no’, then your website needs a strong dosage of link popularity.   

Search engines algorithms use various types of methods to make their search results more relevant for the users. Until recently search engine algorithms measured the relevancy of a website through techniques as keyword placement, keyword frequency and keyword prominence. In simple words, if the search engine detected prominent keywords in the site’s URL, title, heading tags, description Meta tags, image ALT tags, comments and contents, it deduced that the website was significant enough to occupy the top slot in the search engine end-result pages.

SEO experts almost immediately deciphered the working of search engine algorithms and started using manipulative strategies to improve the ranking of the website. The most popular strategy was to repeat the prominent keywords irrationally to make the search engine algorithms believe that the site is too imperative to be left out. Search engines companies soon realized that these manipulations were causing substandard sites to reach the top easily. Therefore, they made some dramatic changes in the search engine algorithms and began to gauge the relevancy of the site on the basis of link popularity.

Link popularity is the evaluation of the prominence and number of links from other websites pointing to your website. No doubt, the process of acquiring a higher level of link popularity is tedious and time-consuming, but when done properly, it will help you in the following manner:

  • Improve the ranking of your website in search engine end-result pages, and thereby bring in significant and targeted traffic to your site.
  • Provide an added resource to your website.
  • Help you to save a lot of your precious time and hard money that you would be spending in website promotion.

 

There is only one way to gain link popularity. It is the process of building links. Links can be segregated into two categories viz.

  • Reciprocal links, where two website owners agree to place each other’s links on their sites.
  • Inbound links, also called one-way links, where other websites include your site’s link in their link page, but you don’t have to reciprocate, that is you don’t have to place their link on your site.

 

It should be noted that in recent years, search engines have started giving more importance to inbound links.

Before you begin the process of improving your link popularity, it is essential to prepare your site first. Make it look as professional as possible. Check whether all the links are functional or not. Validate your HTML code and paste only good contents on your site. Most of the time Webmaster will check your site before agreeing to exchange links with you, and proper site preparation will ensure that your link-building endeavor ends successfully.

Link popularity does not grow overnight. It’s a long-drawn-out process. Therefore, don’t expect instant results. Allocate a few hours each week solely for link building process, and establish realistic and achievable goals. Remember, link popularity is a game of patience and perseverance, and you are bound to succeed if you work in a tenacious manner.

Link popularity is more about quality of links rather than quantity of links. With respect to reciprocal links, always keep away from link farms, which are websites that contain nothing else but links from other sites. Don’t forget to check the page rank of the site you are intending to exchange links with. Try to exchange links with site that have a higher page rank than your site. Avoid porn, casino, drugs and illegal websites. It is better to exchange links with those sites that are non-competitive, but are somehow related to your website, especially in terms of contents.

When sending email with the link exchange request, keep in mind to add a personal touch to the mail. Visit the site and note down all the good points you noticed about the site, and use these good points as reasons why you wish to exchange links. The Webmaster will be pleased with your efforts and will certainly oblige you. Place the HTML code and the link text in your email so that reciprocal link building takes place a bit more quickly. Try to establish a good relationship with your link partner. Although reciprocal link building is all about honesty and mutual faith, but don’t hesitate to check whether your link is still maintained by your link partner or not.

Unlike reciprocal link building process, inbound links are relatively easier to build and also have a more drastic impact on the link popularity. Here are a few methods for building inbound links and boosting your site’s link popularity.

  • Directory Submission- There are hundreds and thousands of directories in the cyberspace. You can submit your site in these directories and get one-way links. However, don’t run after all the directories, its worthwhile to select a few high quality directories as Open Directory Project, Yahoo and LookSmart. While intending to get inbound links from the directories be ready to shell out a few dollars.
  • Article Submission- Today the Internet is literally swamped with article directories. These are the places where you can submit your articles, and Webmaster who enjoy reading your articles may use them in their sites. Do not forget to place text links on these articles pointing out to your website. The text on the link should be a keyword which best suits your website.  
  • Press Release Submission- Whenever you launch a new product or service keep in mind to get a press release written and submit it to press release websites. The links in these press releases are the valuable inbound links.
  • Forums and Blogs- Search engines love forums and blogs because these are updated regularly and usually contain loads of information. Find a forum that discusses topics related to your website, become its member and remember to include your website’s address in the signature whenever you participate in the discussion. Blogs are also as good as forums. Hence, create a blog and add contents in it on regular basis. Don’t forget to place a link to your website. 

 

Notwithstanding the intricacies related to link popularity, it should be borne in mind that link popularity is crucial and should be given the highest priority. Hence, don’t hesitate to invest a little bit of your time and money in improving your site’s link popularity.

 

Online Marketing & Web Development Firm

Global Solutions Consulting Inc. is a Search Engine Optimization, Web Design and web development Internet Marketing firm located in Los Angeles, California USA. zip code:90067. Our team is comprised of highly specialized individuals with years of experience in internet marketing and branding including web design, Pay Per Click Advertising, search engine optimization, E-commerce and link development. Global Solution?s goal is clearly simple: offer a ?one stop shop?, full service solution to businesses at various stages of growth and create a high level of unique and valuable services for our clients. We build your site from the ground up and get you top tier listings in the major search engines and help develop content relevant to what your customer types to the search engine that are looking for your product or service. Call for a free consultation to learn how we can start to optimize your web site today. 1(310) 899-9999

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